Project Type: Produced
Client: Coco Custo
Product Launch Location: India
Packaging Contents: Eco-friendly Laundry Detergent
Packaging Substrate / Materials: Steel Tin
Printing Process: Digital Printing
Coco Custo is an eco-friendly, natural laundry detergent. It is 100% non-toxic and biodegradable, and it is not tested on animals.
The brand’s founder, Shaan Lalwani, came to us right at the start—before the brand even had a name. We worked with her to create the brand identity—the name, logo, and product packaging.
The name: We began with an attribute exercise to understand the elements we want to convey with the brand. After several iterations, we arrived at Coco Custo.‘Coco’ comes from coconut, the detergent’s core ingredient. It speaks to the natural ingredients used to create the detergent and integrates eco-friendliness in the brand name.‘Custo’ is a nod to the brand’s oceanic beginnings. It is inspired by Jacques Cousteau, a French naval officer who was an avid marine conservationist and researcher.
The logo: Because the brand’s goal is to save marine life and protect the ocean, we incorporated both a wave and a coconut tree within the letter C in the logo. We worked with negative spaces to create a subtle nod to the brand story.
The packaging: We created a visual style where the packaging comprises different shades of a single colour.