Agency: DDB Egypt
Art Director: Alaa Mansour
Project Type: Produced
Client: La Poire
Product Launch Location: Egypt
Packaging Contents: Chocolate Bar
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing and Foil Stamping
La Poire is an Egyptian patisserie brand that offers a wide range of products. Chocolate is one them, they are pure Belgium chocolates with 35% cocoa what makes it a really good quality chocolate. The packaging of this high quality product should look neat and clean to reflect a complete image of what the consumer should expect when buying this product.
These chocolates are offered with a wide range of fillings, and we have used the brand colors to identify and differentiate these fillings in order to maintain consumers’ recognition of the brand and to make it look like an authentic La Poire product that everyone would recognize it as long as they know La Poire.
We wanted to propose something that reflects the brand image and doesn’t conflict with the old product packaging that people got used to it, this is why we have worked on something that carry the brand’s colors and keep it recognized yet uplifts the brand image and resembles the high quality and the effort put into a one bar of this chocolate. We have added multiple printing techniques to it that make it better and better such as the golden foil printing, the paper material (Fabriano) and of course the neat and quite colors that make a great combination that delivers a different packaging style to the market.§