Design: Ann Burlakina
Location: Russia
Project Type: Concept
Packaging Substrate / Materials: Plastic bottle

Water is an important part of daily life. It hydrates our body and delivers essential minerals. Drinking 0.5 l of water 30–40 minutes before a meal can boost your adipose tissue metabolism and hence the ability to burn calories.

«New Form» is a concept of a new water brand that helps people to lose some extra kilos and keep their bodies in optimal conditions. The package clearly demonstrates the positive results of regular water drinking. You drink, you get enough minerals and voilà you lose extra weight.