Studio Blackthorns

Lyon, France

Agency: Studio Blackthorns
Creative director: Ludovic Mornand
Location: France
Project Type: 366 Cans Challenge
Client: Retro Brewing Co
Packaging Contents: Pilsner, Bright ale, Pale ale, IPA beer
Packaging Substrate / Materials: Aluminium cans
Printing Process: Digital printing

Crafted beers packaging is totally crazy these days and it can be tough to differentiate with all these pretty insane designs. One of the best ways to separate yourself from the crowd is to focus on your target market and personas. This project is a nice example of this fact. If you’re born in the 80s, you will definitely feel nostalgic seeing these 330ml beer cans. It might also give you the irresistible need to grab your old SNES and play all the Mario Kart cups! The Retro Brewing Company packaging is a tribute to the good old days and the vibrant pop colors of the design give you some happiness. You can play pilsner, bright ale, pale ale and IPA. What game will you choose?

What’s Unique?
These cans have been designed by french creative agency Studio Blackthorns. This project is a part of its 366 Cans Challenge for the year 2020.