Agency: Maji Studio
Creative Director: Luka Predragovic
Project Type: Produced
Client: ROY Kombucha
Product Launch Location: Germany
Packaging Contents: Kombucha
Packaging Substrate / Materials: Can, Paper
Printing Process: Digital Printing
ROY is a kombucha brewery based in Berlin. They approached Maji with a request to develop their branding and to design their packaging lineup for their various flavours. The main approach comes from kombucha itself which is a sparkling fermented refreshing tea. Drink’s bubbles became the core element that tells the story of fun, freedom but also an organic and healthy approach by using soft, pleasant colours related to flavours. This element is applied on several levels throughout all of the applications. Never the less, every flavour or special edition drink leaves enough space to have forms—shapes, textures and colours—that differentiate it from the others while at the same time having that recognizable “ROY World” elements.
Compared to other kombucha packagings this one really translates the free and fun feeling of this drink. Although every flavour comes with its own shapes and colours, the bubble element is eminent in all of them and that creates a strong identity moment.