Design: Ricardo Pletes
Project Type: Produced
Product Launch Location: Brazil
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Screen printing
Veronuttri Organic Ice Cream comes in individual portions that can be consumed immediately since the little boxes bring a wood recycled spoon.
The decision to use paper boxes for the individual portions allowed us to maximize the use of a small package, expanding the visual area which improves the product presentation at POS, besides supporting our green approach. Other key factors when deciding the material were the total cost of the package, including printing costs, and agility to launch and test new flavors.
Once Veronuttri Organic Ice Cream offers several flavors, the easy identification of them by the consumer was a must-have. We addressed that need through a graphic design approach that combines pictures of flavor and a soft color palette, yet impactful and attractive. The half flavor images bring up an organic feeling, and the scoop half brings up the cream feeling. Add to the soft color palette and the auxiliary illustrations, the package design expresses the lightness of the products, driving customers to a relaxing, sunny summer day feeling.
To show the product’s characteristics, such as being natural, organic and light, it has chosen a composition of flavors with auxiliary illustrations, seeking a relaxed and authentic look. In addition, the packaging was designed for the displaying of the product can create a visual set of greater impact, with one box on top of another. Differentiating Veronutri ice cream at the POS.