Boho Ras – Packaged Cocktails

Derrick Lin


Design: Abhijeet Thakur
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Student
Packaging Contents: Cocktails
Packaging Substrate / Materials: Glass bottles
Printing Process: Digital Print

Boho Ras sells pure distilled local Indian spirits and packaged cocktails made with the finest local Indian spirits. The product carries a Bohemian vibe, which captures the unconventional artistic lifestyle and the visuals of the product are the abstract portrayal of the buzz that the consumer gets after drinking the cocktail. It has perfectly managed to achieve the midpoint where Global and Local meet, where they fuse to form a “Glocal” vibe for the product. Boho Ras sells pure spirits in 200ml bottles and packaged cocktails in 200ml and 750 ml bottles.

What’s Unique?
The design is unconventional and artsy. As this product is a fusion of the western coulure (cocktails) and Indian culture (Hard local spirits) the brand logo and the product nomenclature is also a fusion of Latin and Devnagri languages. Each of the bottle’s visual is custom-designed it is the abstract portrayal of the blends themselves. It’s all that madness encapsulated in the design.