Design: Yasmeen Emadeldin Zaghloul
Project Type: Student Project
School: October University for Modern Sciences and Arts (MSA University)
Tutor: Prof. Tarek Saleh, Dr. Ahmed Attia, TA. Menna Zakaria, TA. Shimaa Sherbeny
Packaging Contents: Coffee packages
Packaging Substrate / Materials: White paper, plastic
Printing Process: Digital printing
The project is a redesigning for the packages of Bonjorno’s coffee. Bonjorno is an Egyptian brand for instant coffee and other instant drinks. It was established in 2003 serving the local Egyptian market with a range of soluble coffee products.
Bonjorno is driven by one single-minded focus of providing customers with exciting, safe, and delicious products at affordable prices.
The approach of the redesigning is a minimalism one where its a bit rare in Egypt it will make the brand stands out among other brands at the same time it will save for the company the consumption of ink used in the old package where also ink is harmful to nature.