Doctor Bashamel Pasta Fast Food Cuisine

Derrick Lin


Agency: Okaz marketing
Designer: Ali Abozamel
Art director: Samer Ebrahim
Typeface: Hanan Othman
Location: Egypt
Project Type: Concept
Packaging Contents: Fast food
Packaging Substrate / Materials: Plastic, aluminum
Printing Process: Digital & screen printings

Doctor bashamel is fast food pasta cuisine based in KFS /Egypt that delivers a differentiate of home pasta plate. The food served by a special type of chef,s the owner DR Ahmed is a pharmacist whose passion for food cooking is a way more than his passion for the medical field. So he shifted his career to the food industry especially in pasta types.

What’s Unique?
First, pasta here stand out for their unique taste, it’s a combination of homemade pasta &perfect taste. The unique style of the whole branding from character design to packaging illustration to kinds of different pasta.