Design: Ishita poddar
Project Type: Student Project
School: MIT Institute Of Design
Tutor: Rajendra Thakre
Packaging Contents: Healthy syrups
Packaging Substrate / Materials: Glass jar and wooden+paper+rope carrier
Printing Process: Digital Printing
Identifying the need:
The current generation is a smart one, a busy one and also the one which is very conscious. They want to find healthy alternatives to junk food. They want to go back to the old ways of doing some things. They believe in the simple way of life. If not simple, at least a healthier way of life. Sustainability is a lifestyle now. This is why there is a rise in products like flavoured makhana, veggie sticks etc.
Our mothers and grandmothers used to take care of our health and diet at home. Natural remedies like Khara ( a medicinal juice) and haldi doodh (turmeric milk) were given to us. But these simple things are not accessible to us when we move out to, maybe, a hostel or for work. Of course, we can (and we should) learn how to make them but circumstances make it difficult for us to do so. Either we do not have access to material to make or do not have time to do so as it is cumbersome. Also, being students and young workers, we are stressed and we do not have a very healthy lifestyle, as per say. Even if we want to lead one. Thus, our products will make these daily dosages of simple health accessible and enjoyable.
Thus, a hypothetical brand, Lemondrop, was created with the business idea of a company that provides you natural medicinal concentrates and crystals to mix with water/tea/ milk, etc. to stay healthy. These drinks can be made very easily and can be consumed on a daily basis to feel fresh and healthy. There will be some specific products for illnesses such as – natural cough drops or juice for PMS etc.
The products would be sold in cafes as it is a great way to reach the audience.
The visual language chosen is also modernistic and clean to confer with the generation now.
The products are made keeping the young audience in mind and the upcoming lifestyle changes. The packaging is unique in its own way. It uses simple jam jar as its primary container but the uniqueness lies in the fact that there will be a system of refilling with fresh produce in the jar.
The manufacture date, batch number and best-before will be provided on a tag that can be changed after every refill. The products will be displayed on shelves in cafes which the customer can pick and bring it to the counter for billing. Now, generally, the customer is given all the shopping in a bag. Here, the system will be a little different. If the customer buys 1 or 2 jars, the packaging will be done with newspaper and ropes in a way that is similar to hanging a matka (pot) with rope. And if it is more, a foldable rack has been designed which the customer will be receiving with the jars inside and the rack can be used for storage later too. Now if you are thinking “how many racks will a person want if they are to purchase more than once?”. Well, since there is the refill system in place, the customer will not be purchasing new jars in the first place and also the rack can be brought again by the customer and reused for purchasing new flavours.
Also, since the packaging needs to be stored in the cafe, it has been made foldable for stacking purposes.