Mermeladas Cortijo de Sarteneja

Posted on

Derrick Lin


Design: Delma Álvarez Arias de Saavedra
Location: Spain
Project Type: Produced
Client: Cortijo de Sarteneja
Product Launch Location: Global
Packaging Contents: Marmalade
Printing Process: Digital printing

A new concept was created for this brand of jams. The spoon as the identifying element of the product.

In the design, the spoon is located at the top and extends to the front. The middle part of the spoon works as a security seal. When it is cut, it goes from being a spoon to a drop of jam that slides.

By joining two products you can form the complete spoon. This gives him a lot of showiness on the shelves. Hence the #buscalacuchara call to action.