Derrick Lin


Agency: Madcats creative agency
Project Manager: Alexander Solonko
Creative director: Gleb Petrov
Strategist: Artur Redzynets
Copywriters: Anton Solonko, Roman Pyskun
SMM: Maya Beryashvyly
Design Director: Vic Vatamaniuk
Designers: Veronika Syniavska, Maria Bidochko, Yulia Didchenko
Location: Ukraine
Project Type: Produced
Client: GPL
Product Launch Location: Ukraine
Packaging Contents: Oil, auto-lubricants, antifreeze, motor oil
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

Vira is a brand from Ukraine, which produces lubricants for cars. High-level specialists, imported ingredients, powerful production base — all this allowed to create a good, and at the same time inexpensive product. We have created a simple and functional identity system, that will be understandable to anyone, and which will be easily adapted to a wide range of products.

We used the energy fueled mint color from the previous life of Vira, which made it possible to differentiate the brand from the competition. The brand has two main directions — Vira Oil lubricants and Vira Cool liquids. We shortened the name to a laconic Vira, and the production areas were separated by signs: a drop for oil and a snowflake for antifreeze.

Overall, Vira produces more than 70 products. We have created a new label for each product, adapting it to the shape of the packaging.

What’s Unique?
Label design and color that differentiates the brand from other players on local and global markets. Scalable logo shape, that can fit (as a container) in 70+ products of Vira auto-lubricants and motor-oils.
First implemented minimalistic design for a mass-market, budget-friendly product.