Heilo – Premium Mints

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Design: Brinda Radhakrishnani & Karan Vanjari
3D Renders: Karan Vanjari
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Rajendra Thakre
Packaging Contents: Mints
Packaging Substrate / Materials: Aluminium

Heilo is a hypothetical brand of premium mints with versatile packaging which makes it different from all of its competitors. Two packaging iterations for the product have been provided with varied color palettes to make them distinguishable. The packaging has been created keeping in mind pain points of users that existing mint packaging fails to resolve. The mentha plant serves to be an inspiration for deriving motifs which are seen on the box. The mint comes in two flavors, spearmint and peppermint, the latter being stronger, has more saturated, darker colours as compared to the first. The outer box will be made of aluminum which makes it durable and increases its life span.

In totality, the packaging represents what the brand stands for- modern, quirky, refreshing and approachable.

What’s Unique?

  1. The Heilo box is compact, portable and user friendly. Both the iterations eliminate the possibility of extra mints falling out, giving the users a choice to pick the right amount for themselves.
  2. The packaging can be reused for personal purposes after the mints are over to store belongings like earrings, earphones, etc.
  3. The packaging eliminates the problem of extra mints falling out.