Agency: Never Now
Creative Director: Tristan Ceddia
Still Life Photographer: Daniel Herrmann Zoll
Lifestyle Photographer: Josh Robenstone
Web Developer: Kyle Mac
Copywriter: Hayley McKee
Project Type: Produced
Product Launch Location: Australia
Packaging Contents: Whisky
Packaging Substrate / Materials: Glass
Printing Process: Offset Printing, Embossing
Hillwood Whisky is distilled on the banks of the Tamar River in Northern Tasmania using water tapped from a natural Permian age glacial spring. Full of essential minerals, the water is gently filtered through glacial rock deposited over 250 million years ago.
Never Now worked closely with the Herron family in producing a thoughtful brand identity and packaging concept to suit the boutique nature of Hillwood Whisky.
The Hillwood wordmark derives from a tweaked Adobe system font. Supporting type is set in Self Modern by Lucas Le Bihan (Bretagne) which has been hand compressed.
The HH mark on the label is printed in a light grey, and the Wordmark is embossed, however, this is only apparent when running your fingers over the label. We used an off-white laid stock, and avoided any gimmicks or fancy finishes to keep the label clean and pure, like the whisky.
Hillwood is run by the Herron family, comprising triplet sons and their father Paul, the master distiller. The HH mark combines the Hillwood and Herron initials, with three vertical strokes representing the sons, connected by one horizontal stroke, representing their father.
Hillwood whisky is produced in such small numbers that it didn’t make sense to produce a commercial quantity of custom bottles. Instead, we scoured the market for what was available, settling on a bottle with clean lines and a nice weight to it. The bottle tops are timber with a cork plug. The timber varies in shade and grain, adding to the hand feel of the bottle.
The product! Hillwood Whisky is produced in a unique location, which doubles as its namesake, on the banks of the Tamar River in Tasmania, one of the worlds last accessible wilderness frontiers. Also, the bottles are delivered in a natural premium Beech wood box, hand crafted by Hillwood cooper Brendon Herron.