Design: Jahat Creative Studio
Project Type: Produced
Client: Zenit Industrial Group
Product Launch Location: Asia
Packaging Contents: Engine Oil
Packaging Substrate / Materials: Galvanized Metal
Printing Process: Offset
With over 50 years of experience in producing lubricants, Zenit Industrial Group is considered one of the oldest motor oil manufacturers in Iran. The company’s products are manufactured by the trade-name “Speedan” in various qualitative levels by using base oils extracted from Petroleum refining and the finest additives in the world.
Following the changes in the management team of “Speedan” and in order to review the goals and prospects, the first step was redesigning the package of the products such as Gasoline lubricants. These products contain 5 different quality levels, each one identified by different color depending on their value and quality.
The fluid state of motor oil is used as the main idea to design the new packaging. Also, for each product a name is chosen after its characteristic, and used as the product subgrade. The two main products (Hero Product) are designed with different size and larger than the other products, and with more distinctive colorings to represent their higher quality and position.