Design: The Branding People
Project Type: Produced
Client: ¡UY UY UY!
Product Launch Location: United States
Packaging Contents: Protein powder, vitamins and supplements
Packaging Substrate / Materials: Plastic
Printing Process: Printing
¡UY UY UY! is a 100% natural supplements brand created in the US with Mexican love, with a product catalogue that includes protein powder, vitamins and pre workout. From their unique, but classic flavors, to its branding, ¡UY UY UY! portrays a young and fresh vibe inspired by our culture.
tbpmx was in charge of developing a solid and friendly concept that aims to talk to the Mexican-American target. The studio created a universe composed by a vibrant color palette resembling our Mexican folklore, an affable logo accompanied by a typography selection influenced by the local aesthetics, and lastly, a series of illustrations of typical Mexican elements that strengthen the overall brand. Altogether, tbpmx managed to create a remarkable identity that very well captures the Mexican essence, therefore speaking to a very specific market.- So true! Sabor del bueno.
What makes this project so special is the syncretism that it portrays that is actively happening in the border between the USA and Mexico. As a consequence of directing this product to a very specific target in a specific area makes the branding a delightful mix between two cultures that are slowly creating a new one. As a result, we have unique graphics and a complete essence for a great product.