Womanizer Premium

Design: WIN Creating Images
Location: Germany
Project Type: Produced
Client: Womanizer
Product Launch Location: Global
Packaging Contents: Sex Toys

Womanizer’s new premium edition is a reinvention of the old design that featured a woman’s face in front of the pack. By leaving the human visual, Womanizer wanted to focus more on the product itself, giving its well deserved stage. The monochromatic, minimal packaging underlines the product’s function and premiumness. As you look at the packaging, you immediately dive into the world of Womanizer. Big, bold quotes arouse the interest for the the journey of orgasm.

What’s Unique?
Womanzier has a big vision to overcome any adverse connotations that may be associated with sex toys and move female sexual self-determination back to centre stage. The idea to achieve this was by making the product highly attractive looking, confident and approachable. Orgasm as a human right is the quintessence of the idea. While creating Womanizer, the team didn’t hold back: the packaging and comms strategy is expressive yet sensual. The packaging has a high level of transparency to give the product its stage. The look and feel is contemporary and accessible and we are proud to play our role in Womanizer’s strong mission.