Frida Kombucha

Agency: Studio Blackthorns
Creative designer: Ludovic Mornand
Typography: Violaine et Jérémy
Location: France
Project Type: 366 Cans Challenge
Client: Frida Kombucha
Packaging Contents: No alcoholic beverage, Kombucha
Packaging Substrate / Materials: Aluminium cans
Printing Process: Digital printing

Frida Kombucha is a conceptual sparkling probiotic beverage. The range is available in 6 different flavors such as Ginger Power, Grapefruit, Chocolate mint, Rose Kiss, and so on… Early studies have looked into probiotics’ effects on everything from cancer to heart disease to the immune system, showing evidence that regularly consuming probiotics might lower your risk of certain diseases. To illustrate the benefits of drinking Frida Kombucha, we used several patterns with geometrical shapes and circles which basically represent bacterias at work. In brief, the design of the cans is a metaphor of a good digestion (with a beautiful color palette). The bold typeface for the name is from the foundry Violaine et Jérémy and fits nicely with the overall look.