Design: Studio Juliette
Location: South Korea
Project Type: Produced
Client: HYAAH
Product Launch Location: Global
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Paper, Bottle
Printing Process: Offset Printing, Foil Stamping

HYAAH Cosmetics is a Korean cosmetics brand that focuses on skincare products. We worked with them to create a fresh and fun brand identity, which was reflected in the packaging design. ‘HYAAH’, which is pronounced [Hee-ya], is a Korean exclamation used in reaction to something extraordinary. The logotype was designed to visualize the way sound increases in volume when you say the word ‘Hyaah’ out loud. An exclamation mark was incorporated in the ‘H’ of HYAAH.