Design: Alan Jacob George
Project Type: Produced
Product Launch Location: India
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing
Lean is a startup in Bangalore, India that aims at bringing healthy and low calorie foods to the urban millennial without compromising on taste.
Lean positions itself as a premium brand and is entering the market with a low calorie ice cream. I designed a logo and packaging for their initial product. The brief was to keep things clean, modern, bold and premium looking while emphasizing the health benefits of the brand.
For the design we worked with typography and minimal colors to simplify things and communicate what is essential at a glance. The health benefits are prominent and since the average person might not count his calories, we’ve added simple comparisons to common Indian foods to educate the consumer on the health benefits.
With Lean, the client wanted to bring in a completely unique package design to the Indian consumer. We decided to design a package design that is bold, minimal and exudes the premium nature of the ice cream while communicating the health benefits of the brand. The final design stands out in a supermarket aisle and entices you to pick up the product.