Royal Abrasives

Designer: Durgesh Pragati Satish Amble
Photographer: Sachin Bhor, Priyadarshani Bhor
Location: India
Project Type: Concept
Packaging Contents: Abrasives
Packaging Substrate / Materials: Wood, Metal, Leather
Printing Process: Foil Stamping

Isn’t it strange that an abrasive that adds luster and sheen to several objects, is itself dull and boring? This observation became the starting point for me to create a new brand that will make people realise that something as mundane as polishing a surface is also an art. Thus, was born Royal Abrasives.

I started by making a simple but very effective change. Abrasives are traditionally sold as A4 sized papers, which are then torn or cut into irregular small sizes for polishing surfaces. This results in a lot of paper wastage. I simply decided to make the abrasives available in palm-sized, easy-to-use formats. So that it’s easy to use and also ensures no paper wastage.

The logo design created in the Lucerzia typeface (by Marta Podkowińska) exudes royalty and adds a dash of classiness. The wide range of abrasives are created as per the different surfaces they find the application on. For instance, wood, metal, rubber, etc. These abrasives are packaged in classy, aptly sized wooden boxes that are also convenient to carry. The packaging is unique to every abrasive type which is seen in the colours of the sleeves.

What’s Unique?
The idea to make abrasives into smaller convenient sizes is well-received by the target audience. It’s a product innovation that not just makes it easy for the carpenters to use but also reduces tons of paper wastage.