Bogart’s redesign

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Designer: Gianfranco Cioffi
Director of Photography: William Christopher
Location: United States
Project Type: Produced
Client: Bogart’s
Product Launch Location: United States
Packaging Contents: Spirits
Packaging Substrate / Materials: Paper, foil
Printing Process: silkscreen

Bogart Spirits produces a collection of award-winning spirits at our own California craft distillery, in partnership with the Humphrey Bogart Estate, led by Stephen Bogart, the son of Bogie and Bacall. I started my collaboration with the brand working on the rebranding of the logo and the label.

What’s Unique?
I had to make sure to keep the original heritage of the brand and modernize it. I used a dark color for the background and geometric element inspired by the Art Deco period to bridge the gap. The font used for the logo is the Futura medium, the perfect geometric shape gives a modern and clean look with strong visual elements based on the Bauhaus design style.