BULKING

Design: Nikita Gavrilov
Location: Russia
Project Type: Student Project
School: HSE ART AND DESIGN SCHOOL
Tutor: Leonid Slavin
Packaging Contents: Ready-made groats
Packaging Substrate / Materials: Plastic

The segment of functional nutrition for athletes and bodybuilders is not developed in Russia. It mainly consists of protein bars, porridges, and usual sports powder food. Often, the need for healthy meals is satisfied by the usual dishes of their own cooking: groats, vegetables, and diet meat. But it takes a long time.

“BULKING” was created for bodybuilders — it is a ready meal with groats and additional protein. It is food for those who value their body and time. Ready-made dishes of wild and brown rice, quinoa and buckwheat porridge are sold in a doy-pack, which keeps the product fresh for a very long time and convenient to take with you to work, to the gym, or for the road. The design of the package reminds a sports torso, the transport box is made as the hand shape with a biceps. The bright colors of the packages are inspired by the clothes of sportsmen.