Decades Project: 1980 – Donuts

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Agency: Spasm Studio
Design: Natasha Alimova
Location: New Zealand
Project Type: Concept
Packaging Contents: Donuts
Packaging Substrate / Materials: Paper

During the 1980s new computer technologies emerged, blockbuster movies and MTV reshaped POP culture. People across the world did their best to copy the hairstyles and fashions they saw in music videos. In this way, artists like Madonna became fashion icons.

What’s Unique?
Decided to challenge myself and work on a personal project to discover last century’s visual styles, understanding from art movements to the political and economical situation of each decade and how that was reflected in our cultures. Starting from 1900, going through the next 12 decades to 2020. The idea is to consolidate each decade in one picture – One product.