Derrick Lin


Agency: Studio Parr
Creative Director: Will Parr
Printer: Berkshire Labels
Photographer: Paul Piper
Location: United Kingdom
Project Type: Produced
Client: Heppington Vineyard
Product Launch Location: Europe
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing, Screen printing, Foil stamping

After 2 years of turning the family estate into a prime UK vineyard, the Blaxland family entrusted Studio Parr to create the branding and packaging to showcase what promises to be a leading English boutique vineyard.

Heppington is a single-estate family vineyard, nestled in the chalky North Downs of Kent, England. It was the natural chalk geology that inspired the unique wine label for the inaugural Pinot Gris harvest. Its minerality and texture beautifully highlighted in abstract rustic patinas found around the estate.

This is not only a standout wine from this producer, paired with this stunning label shows the family intent to not only make great wine but also make their mark on the English market.

What’s Unique?
Innovative use of Kurz hot foil – new technique to achieve weathered gold