Indie Coffee Roasters Coffee Bags

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Design: Jenny Tod Creative
Location: United States
Project Type: Produced
Client: Indie Coffee Roasters
Product Launch Location: United States
Packaging Contents: Whole Bean Coffee
Packaging Substrate / Materials: Side Gusseted Plastic Coffee Bag, Matte Foil
Printing Process: Digital Printing

These custom-designed, digitally printed 12oz. coffee bags are the fifth edition design for this Indianapolis-based coffee roasting company since their founding in 2013. The sleek, minimal look with a few retro touches compliment the company’s overall visual brand and provide an incredible first impression to the beans that live inside. The front highlights Indie Coffee Roasters’ iconic dachshund logo with bold colors and angles. The sides are flanked with fun and branded iconography, and the back highlights the company’s mission, providing coffee drinkers a bit of insight into the hearts and minds behind the company. Along with the modern update to the bags themselves, we designed and created a new label to coordinate with the brand aesthetic, while highlighting more of the valuable details about the coffee inside. Each bag mentions the coffee’s country of origin, tasting notes, variety, elevation of growth, roast date, and process method.