Design: Kingdom & Sparrow
Location: United Kingdom
Project Type: Produced
Client: Little Bandits
Product Launch Location: Europe
Packaging Contents: Yogurt
Packaging Substrate / Materials: Cardboard sleeve
Printing Process: Digital
Little Bandits came about after founder Jess’s son was diagnosed with food allergies. As a mother who didn’t want him to miss out, she found it hard to find dairy-free and soya-free products that were healthy and tasty, let alone fun! Spotting an opportunity, she set out on a mission to create a trusted non-dairy brand for all kids and families to enjoy.
Kingdom & Sparrow loved Jess’s attitude to inclusivity so rather than taking an ‘anti-dairy’ stance, decided that positivity should be at the heart of the brand. The branding agency created a bold and playful identity to complement this, stand out amongst free-from competitors and appeal to modern parents (and kids).
Kingdom & Sparrow’s hand-illustrated, mischievous bandit characters are not only highly recognisable brand assets, they also help to create a sense of camaraderie and interactivity that people of all ages can have fun with. Paired with clean design and cheerful messaging, the result is a brand that’s fresh, premium and disrupting the non-dairy category in a positive way.
Little Bandits has been gaining quick success since launching in July 2020, including 157 listings in Asda.
“I couldn’t be happier with the brand that Kingdom & Sparrow created. We’ve already had fantastic feedback from parents, kids, retailers and investors – and some great wins that are helping me launch with a bang. I’m so proud to have launched a brand that’s standing out and changing the way people are thinking about allergen-free products. Thank you, thank you, thank you K&S team!”
– Jess Harris, Founder of Little Bandits