McDonald’s / silicone overpack

Posted on

Derrick Lin


Agency: Delatour Design Paris
Creative director/designer: Jimmy Delatour
Location: France
Project Type: Concept
Packaging Contents: Fast food
Packaging Substrate / Materials: Silicone / bio rubber
Printing Process: Silicone ink

Imagine a whole new user experience… and I’m not talking about an app!

But rather about the way you will eat your BigMac at home, alone or with your friends before going to a party.

When The Marketing Store France came to me, they needed something fresh and new to replace the Coca-Cola glass (long time overseen BigMac gift) of their main client McDonald’s. Of course, we proposed them great tableware ceramics designs as they asked, but my top favorite project was this one: not a Mcdonald’s tableware, but a silicone overpack! No more cardboard or stains directly set on the table, away from the plates that you put your fries and burgers in to make your table look less messy! No !

Rather a silicone shells where you can place your BigMac, fries, Sunday and drink without even taking them out of their original packaging. Of course, they are branded, reusable, washable, and additionally pretty stylish. We even added a spot to pour the Ketchup for the fries. They loved it! Unfortunately, after some customer tests, it was decided that the market wasn’t ready for it yet.

Now I look back and think that a bio rubber material would be an even better option… What do you guys think? Would you like to get those overpacks for free instead of a Coca-Cola glass? – Jimmy Delatour, founder of Delatour Design Paris.

What’s Unique?
It’s a packaging that isn’t a packaging. It’s tableware that isn’t really tableware. It’s a hybrid, an overpack.