Sabé Pre-Mixed Cocktails



Design: Affinity Creative Group
Location: United States
Project Type: Produced
Client: Sabé Beverages
Product Launch Location: Global
Packaging Contents: Pre-Mixed Cocktails
Packaging Substrate / Materials: Can

Affinity Says “Can Do” for SABÉ Pre-Mixed Cocktails

With the success of the SABÉ core line, Affinity was tasked with an encore assignment. Creating a line of convenient, premixed cocktails that are all-natural, gluten-free, and appeal to consumers seeking a premium ready-to-drink adult beverage.

We delivered a sophisticated, stylish, and modern image while building brand equity and communicating flavor appeal. The clean, contemporary design and sans-serif typography combine with a detailed background pattern for a crisp, premium feel. The use of a muted yet appetizing color palette suggests stylish refreshment while differentiating between the various cocktail offerings.

What’s Unique?
Brand adaptation and appropriate translation of all existing design elements to can format, taking into account changes in size, scale, substrate, color limitations
and communication of the new product formulation.