Design: SAUER Markenstylisten
Project Type: Produced
Client: Haus Rabenhorst
Product Launch Location: Europe
Packaging Contents: Smoothies
Packaging Substrate / Materials: Glass bottle
Boring was yesterday. The new smoothies by Rabenhorst are fresh, playful and tasty. SAUER Markenstylisten, Hamburg, gave the powerful smoothie colors a suitable look.
The namings and the little fruit illustrations around refers to the content, the simple design underlines the naturalness and pureness of the smoothies. There are different sorts you can discover: “wake up” with delicious mango against fatigue, “bear power” with apricot, carrot and goji for the nerves and muscles or “bodyguard” with strawberry and cranberry for cell protection … it’s up to you!
The cheeky names and changing fonts below the logo Rabenhorst give the range a lively and modern look.