Design: Design Answers
Project Type: Concept
Packaging Contents: Snacks
Packaging Substrate / Materials: Cardboard Boxes
Printing Process: Offset printing
The HarvestBowl snacks made of rice grains and moong beans & soya, are a treat for all your senses and we were tasked to bring this sentiment to life.
With celebration as the central theme based on not only harvest but also life, we decided to use playful with colourful illustrations depicting lush landscapes, happy people, free birds and butterflies to bring the farmland feeling to live in an almost eutopic manner.
Made of rice and moong beans makes this product very unique for the India market. The illustrations used on the cans are modern and stand apart on the retail shelf. With every illustration carefully crafted to depict life and celebrating the harvest, the launch of the product also comes at time when a free world almost is surreal.