Vogels Cafe Style

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Design: Marx Design
Location: New Zealand
Project Type: Produced
Client: Vogels
Product Launch Location: New Zealand
Packaging Contents: Muesli
Packaging Substrate / Materials: Cardboard
Printing Process: Offset

Giving Vogel’s back it’s stripes

With new ownership of Smartfoods, the business behind Vogel’s breakfast, comes a fresh perspective and ambition for growth. The packaging design refresh leverages the strong heritage and brand value of Vogel’s bread with an alignment of some key graphic elements: stripes and colour. The new master brand approach aids identification across the breakfast category. A slimmer no-waste box and some delicious new products in the range are the stimulus for re-evaluation by consumers who may have decided along the way that Vogel’s Café Style was no longer for them. The new range has received overwhelmingly positive feedback, and sets up Vogel’s to win again in breakfast.