Crackers di Romagna Piada

Derrick Lin


Design: Cobra Studio
Location: Italy
Project Type: Produced
Client: Romagna Piada
Product Launch Location: Italy
Packaging Contents: Crackers
Packaging Substrate / Materials: Plastic bag
Printing Process: Digital printing

Restyling packaging Crackers di Romagna Piada.

Romagna Piada wants to enhance one of the main symbolic products of Romagna, the “piadina romagnola”, through a creative process which, based on the unmistakable traditional characteristics of the product, generates innovative proposals and satisfies the new market trends.

Two product lines, Classic and Bio, red and green; Each taste is represented by a hand-drawn illustration like in old recipe notebooks. A porous ivory-colored paper so that to the touch it can evoke craftsmanship and tradition.

A versatile and race typography with hand-drawn illustrations, underline that the simplicity of the ingredients is enough to feel strong emotions. A simple-shaped label positioned at the top of a transparent packaging to enhance its content.

Shapes and colors that make you fall in love … with Romagna.