Elmasry 2020



Design: Nour iL-Din Hegazy
Location: Egypt
Project Type: Concept
Packaging Contents: Beef, burger, or sausage with potatoes
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

Al-Masry is a restaurant specializing in fast food and he wanted to appear in a simple, humble and loving way, and it was targeting the youth group, so I chose in their logo that it consisted of a personality because usually people relate to the characters, and the greater the value of the brand, the more customers love it

The cartoon character helped me on the packaging, as it extracted more from the face than an emoji. It helped me communicate the brand message. And I chose paper for the packaging material, to appear simple and unique among the competitors, and when packaging, I faced two problems.

The first is that when we order food from any restaurant, we have to open every box to know what meat and chicken are, and so on, and so the solution to this problem was to place a label in the name of the sandwich on each package to solve this problem.

As for the second problem, it was that the payment receipt became familiar and familiar to people, so I replaced it with a sticker with the same colors and the word thank you to increase the loyalty of customers and their love for the commercial public

What’s Unique?
Its special shape and the problems it dealt with and the print seal are making it unique among the competitors, and most importantly, it summarizes the personality, values and message of the mark