Pot Helados Sustainable Ice Cream

Agency: Estudio Nuar
Photographer: Magalí Polverino
Food Stylist: Loli Braga Menendez
Location: Argentina
Project Type: Produced
Client: Pot Helados
Product Launch Location: Argentina
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Paper
Printing Process: Flexography

POT is an ice cream shop located in Mercedes, in Buenos Aires Province. It has a sustainable vision and really cares about the environment, that’s why all its products are produced with natural ingredients and carefully packaged. The fact that the ice cream pints (called POTES in Spanish) are meant to be reused as flower pots, triggered the brands’ concept and storytelling.

With the purchase of a pint, it comes with a special gift: a paper envelope full of aromatic seeds that are meant to be planted on the pot after finishing the ice cream. We designed colorful and playful packages aimed to motivate their reuse, as well as a delicate envelope for the aromatic seeds. Also, we took very powerful product photos, in order to enhance the brand’s digital image. To sum up, the Branding was set out to propose a healthy, fun and unique experience and to turn the classic “artisan ice cream shop” into a sustainable concept.