Design: KG Dongho Kang
Location: South Korea
Project Type: Produced
Client: Sera’s Vegetable Garden
Product Launch Location: South Korea
Packaging Contents: Purple Onion Juice
Packaging Substrate / Materials: Paper, Plastic Pouch
Printing Process: Digital Printing
First of all, sera park is one of the famous fashion models in South Korea and she is running her own vegetable garden in muan, south Korea. This purple onion is the first product of many vegetables grown in sera’s vegetable garden.
So, we needed a design that looks good on her, creating a logo, packaging, and more because she is a trendy stylish fashion model, something like minimal & simple design and she wanted people to feel like sincerity, warm heart, red clay. When people see this packaging design.
What’s unique is the idea. Usually, South Korea’s juice pouch’s material is almost plastic and then, plastic pouch with paper hard box, it is something like a kind of packaging design’s rule but we decided another packaging type that is a paper bag that is like a paper bag for bread so, I think that is a unique point.