SHANTI BAR. Food with Purpose

Agency: MA3 AGENCY
Strategy Director: Jason Lannert
Art Director: Marcela Avelar
Location: United States
Project Type: Produced
Client: SHANTI BAR
Product Launch Location: United States
Packaging Contents: Superfood Protein Bar
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

We created the Tesla of plant based functional performance bars by reinventing wholesome and making it nutritious and delicious, resulting in a bar that inspires yogis and triathletes with equal measure.

We celebrated and communicated on our complex, nutrient dense, plant based, ancient ingredients.

We created an extension line specifically targeting your gut health, SHANTI BALANCE.

We focused on protein, not sugar.

We made wholesome food badass.