Agency: MA3 AGENCY
Strategy Director: Jason Lannert
Creative Director: Marcela Avelar
Location: United States
Project Type: Produced
Product Launch Location: United States
Packaging Contents: Bulgarian Yogurt
Packaging Substrate / Materials: Plastic, Paper, Aluminium
This tangy, Bulgarian powerhouse of a yogurt needed a brand as strong as it’s health benefits, so we broke the boring white yogurt label shelf convention, by using traditional Bulgarian pottery design, reinvented in a contemporary way, to reflect the authenticity of this incredibly healthy yogurt.
Our youthful, somewhat electric spirit is tied to our ancient custom of maintaining great health through exercise, laughing (at even bad jokes) and eating healthy, delicious food. The one food that unites all Bulgarians is Yogurt.