Abreeze Honey


Koregaon Park, Pune, Maharashtra, India

Design: Therefore Design Pvt Ltd
Location: India
Project Type: Produced
Client: Abreeze Honey
Product Launch Location: Global
Packaging Contents: Honey
Packaging Substrate / Materials: Sachet

Ever wondered how painstakingly honeybees set off in search of nectar from flowers and carry it back to their hives, to produce delicious honey that lands on our breakfast tables? We sought inspiration from these wonderful insects when we collaborated with Shreejeet Foods Pvt. Ltd., to design packaging for Abreeze – a multi-flora honey.

Treasures of the Forest
Since bees feed on a variety of splendid flora, we chose to embellish our packaging design with the treasures of this verdant world. Our design was reminiscent of the remarkable nectar-gathering process that bees engage themselves with, as they discerningly flit from flower to flower. We infused our design with life by incorporating delightful motifs of blooming nature that transport consumers into an enchanting forest. It is here that bees produce the purest honey, the essence of which we represented with the luscious drop that extends from the forest imagery. A foiling effect on the entire packaging finished the design and complemented the exceptional quality of Abreeze

Designed Like a Honeycomb
Inspired by the structure of a honeycomb, we developed two kinds of boxes – a hexagonal one for 60 sticks of honey and a three-sided one for 10 sticks. Each side of the box was optimally used to dispense information about the honey and light-hearted fun facts about bees, in addition to the benefits that the single serving sticks of Abreeze Honey provide to consumers.