Design: Anabom
Location: Russia
Project Type: Concept
Packaging Contents: Chilli peppers
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

There is a brand packaging line that perfectly reflects the product.

Tha base idea makes synestezia feeling providing by the design, bold idea which will hook the clients. So, there is a visulal demonstration how Hot and Chilli pepper are: the paper materilal of the package in burning process because of product.

There is one of the hottest peppers in the world that brand specyalized, so the task was to make the package looking high-quality and stand out. So the design avoids any stereotype ways to make pepper package for principal new and bold identity.

There is no classic fire picture but more illustrative and catchy way to present the pepper: it is burning throught the package. Also there is no using Red as a base color of identity, instead of it the package uses it like an accents, and the whole design keep minimalystic black&white palette which provides professional and sophyscated feeling. The backgrounds is mramour for more catchy feelings of the product, contrast between cold materilal and burning pepper.

The identity easy applys to other brand’s product, it makes merchandase intresting, modern and high-end.