Dainty Premium

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Agency: Pigeon Brands
Creative Direction: Olivier Chevillot
Art Direction & Design: Nathalie Versini
Production Artist: Serge Andres
Printer: Poly-cel
Beauty Shots: Marie-Ève Grégoire
Location: Canada
Project Type: Produced
Client: Dainty Foods
Product Launch Location: Canada

The brand has been recently completely redesigned, well balanced between tradition and modernity. The Dainty’s identity conveys brand heritage and history with a unique and distinctive teal brand colour. The new platform was designed to facilitate the identification of the rice varieties with a distinctive pattern and image for each variety.

To distinguish the new Dainty Premium rice from the main range, which is in teal shade, we took a black and white with gold highlights approach. The sepia tones also communicates the rice’s superior quality, and each graphic element has been carefully selected to express the authenticity, the generosity and the pride of this century-old Montreal brand.