Decades Project: 1990

Derrick Lin


Agency: Spasm Studio
Creative Director: Natasha Alimova
Location: New Zealand
Project Type: Concept
Packaging Contents: Soda

Decided to challenge myself and work on personal project to discover last century visual styles, understanding from art movements to political and economical situation of each decade and how that was reflected on our cultures. Starting from 1900 and going through next 12 decades to 2020. The idea is to consolidate each decade in one picture – One product.

The 90s were a decade that introduced exciting technology, some great music, movies, television, as well as some truly unique food trends.It didn’t matter how healthy it was, it was all about fun, crazy and unique stuff.