Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Cheese
The X5 Retail Group chain of stores commissioned us with the task of updating the packaging design of the Liebendorf cheese line in order to make it more modern, interesting and attracting the attention of the target audience.
The manufacturer pays great attention to quality and Swiss cheese is the standard of quality and impeccable taste. The name Liebendorf refers us to the tradition of Swiss cheese making, but the true origin of the cheese is Russia.
Liebendorf is positioned as a high-quality, affordable Russian cheese produced in the tradition of foreign cheese making, and this concept had to be reflected in the design.
Therefore, in the logoblock, we placed an engraving illustrating the process of making cheese. The slogan “tradition of cheese making” supports the brand’s positioning and serves as an additional marker of production technologies inspired by traditional Swiss cheese making.
The striking color of the label in contrast to the dark blue of the logo, combined with the expressive typography, visually draws attention to itself and helps to make the product stand out on the shelf.
The color of the label changes depending on the type of cheese and helps differentiate the product within the line.
As a result, the packaging has become more modern, informative and visually attractive to the consumer, reflecting the brand values and presenting Liebendorf as a quality, tasty and natural product.