Design: Yuko Takagi
Project Type: Produced
Product Launch Location: Japan
Packaging Contents: Orange, soft drink
Packaging Substrate / Materials: PET bottle, Plastic shrink wrap
Orangina enjoyed dressing up in scary costumes to spook stores across Japan. Making good use of Orangina’s playful image, the three simplified designs took the bandages from a mummy, the bones from a skeleton, and the striped uniform from a prisoner.
The barcodes, the texture and quality of the bottles’ costumes, and other fine details of the designs ensured that there was something for everyone. The Orangina logo was printed across the mummy’s bandages; the logo made up the skeletons’ lungs, while its pelvis was made from orange peel; and the prisoner uniform was stamped with the year Orangina was established, 1936.