Time to Love

Posted on

Derrick Lin


Design: Omer Binder
Location: Israel
Project Type: Student Project
School: Bezalel Academy of Art and Design
Tutor: Adlai Stock
Packaging Contents: Sex Toys
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

Discreet-packaging design for sex toys that make shopping accessible to an ultra-Orthodox religious audience in Israel. The goal is to help the closed community remove the “embarrassing” shopping from websites and bring it to stores with pride, by avoiding crude images and incorporating explanations in clean and clear language, while keeping the product modest.

Although there is no public discourse on sexual issues within ultra-Orthodox society – many encounter sexual domestication and resort to sex toys, with the approval of rabbis. But the process of buying the product is problematic because it is sold on inappropriate sites, or has immodest photos on it. Therefore, the design of the packaging is modest, without images and allows a glimpse into the product inside, while maintaining confidentiality. On the packaging, and inside, there are detailed explanations about the use of the product and tips in stocks, for a customer who has a lack of this information due to the community in which he grew up.

“Time to Love” is a revolutionary venture in the field of good sexuality, which gives couples a pleasant, dignified and respectful space to cultivate their intimate lives; And for the preservation of passion over the years. The products in the packages do not prevent pregnancy, are approved by rabbis, and help in the observance of the commandment of the woman’s pleasure – which is imposed on the husband.

What’s Unique?
Currently, apart from this one, there are no sex toy packages intended for the ultra-Orthodox audience – so they avoid buying these products, even though many rabbis recommend that believers use them to satisfy the partner and maintain a fruitful and loving married life. This packaging should solve the problem.