Knorr Instant Soup

Derrick Lin


Design: Orhan Irmak Tasarim
Location: Turkey
Project Type: Produced
Client: Unilever Knorr
Product Launch Location: Turkey
Packaging Contents: Instant Soup
Packaging Substrate / Materials: Plastic
Printing Process: Gravure

Orhan Irmak Tasarim renewed the Instant Soup packages of Unilever brand Knorr in Turkish market. The designs fits well into the Knorr’s new packaging architecture with its renewed logo. The craft paper texture, a common element in the Knorr portfolio, was used as the base element of the Instant Soup packages. However , vibrant colors were added to the design for differentiating the variants and catching the attention of the young consumers. A clock icon was used to emphasize that the soups are ready in 1 minute – the core benefit of the range.

Established in 2004, Orhan Irmak Tasarım is the leading branding and packaging design agency in Turkey. To date, Orhan Irmak Tasarim has received nearly 100 awards in national and international design competitions on packaging design including Red dot, Pentawards, WorldStar and Design Turkey. The agency is a member of GLBA – Global Local Branding Alliance. In addition to its Istanbul office, GLBA also has offices in New York, Berlin, Shanghai, Moscow, Sao Paulo and Johannesburg.