Design: Martin Escalante
Project Type: Produced
Photography: Iván Salinero / Lia Lázaro
Product Launch Location: Peru
Packaging Contents: Soy Candles
Packaging Substrate / Materials: Glass container, Paper, Carboard
Printing Process: Offset printing
Arde, moments and memories. Scented soy candles that celebrate fire, handmade in a workshop in Lima, Peru. Through a selection of aromas and textures, it collects your day as experiences. Set an intention, light the fire.
The visual approach for this project begins with understanding fire as an elemental celebration and a craft process. The packaging system explores the need to communicate of the brand. With a name as impressive as Arde (Translation: Burn), the use of typography is essential to stand out. The box represents this quality, with the support of a monospaced typeface as complement. On the other hand, the label showcases the layout system, as well as the typographic selection. Offset printing provides a texture to the design, generating small organic forms of ink.
The main feature of the visual system is the versatility to complement the product itself. And actually having fire as a visual resource to take into account, the typographic work is the tool to achieve the cohesion and harmony of the piece.