Ariga – Flavoured Dried Fruits


Delhi, India

Design: DesignerPeople
Location: India
Project Type: Produced
Client: Ariga
Product Launch Location: Global
Packaging Contents: Dried Fruits
Packaging Substrate / Materials: Bottle, Jar

As it’s said “everything is created twice, first in mind and then in reality” with same philosophy Mr. Kumar’s ideation to bring in some great healthy snack with international standards initiated in his mind first. His passionate nature and enthusiastic approach to structure his idea with a correct direction made him collaborate with us.

DesignerPeople experience in the international market and product design is what motivated him to approach us for his project. Looking at present dried fruit market saturation in India, they wanted to venture with strong packaging, branding and innovative flavours so that they can gain a competitive advantage in the Indian market.

We started their project with the brand name, and then they associated us with their complete packaging label design for their 3 category that is Raw Dried Fruits, Flavoured Dried Fruits, seeds.

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What’s Unique?
DesignerPeople primary focus was to craft a brand name which justifies their brand objective of delivering authentic dry fruits wrapped in nutrients and goodness. Hence our team of brand name experts with a lot of brainstorming finalised the brand name “ARIGA” which was inspired by word Organic (ORGANIC –> ARIGANIC—> ARIGA)