Chocokanna
Design: Demetrios Tzavaras
Location: Greece
Project Type: Produced
Client: Kannabio Coop
Product Launch Location: Global
Packaging Contents: Chocolate with organic hemp seeds
Packaging Substrate / Materials: Pulp Carton
Printing Process: Offset printing
Packaging and Illustration designed for Kannabio & Kakau cannabis/chocolate product. Since the product is a combination of chocolate with organic hemp seeds, an illustration was designed with references to Mayan and Aztec images of the ancient God of Chocolate, depicted here with cannabis leaves instead of crown feathers and with the cannabis logo on the cheeks of the portrait.
The overall packaging, follows the visual and typographic architecture of the brand. The choice of colours and of packaging material aims to strengthen the visual and experiential notions of the chocolate based product and of the organic natural ingredients.
The illustration was designed from scratch with references to Mayan and Aztec images of the ancient God of Chocolate, depicted in the packaging with cannabis leaves instead of crown feathers and with the cannabis logo and Kannabio company logo, on the cheeks of the portrait.
The packaging material of pulp paper, along with the simplicity of two colours, emphasises on a visual language of natural and organic characteristics as those of the product.
