EQUILIBRIUM Essential Oils

Design: Maria Devyatkina
Location: Russia
Project Type: Student Project
School: HSE Art & Design School
Tutor: Elizaveta Kopay-Gora
Packaging Contents: Essential Oil
Packaging Substrate / Materials: Dropper Bottle

EQUILIBRIUM is the essential oils brand, which main purpose is to help customers enter specific emotional state. The components of the essential oils are perfectly-balanced, which correlates with the main metaphor of the design.

The grid on the packaging represents the proportion of the components complementing each other to create the aroma that is able to help in concentrating on one’s thoughts and feelings without being distracted by outer noises. The name of the brand also matches it’s main idea: equilibrium is a state of rest or balance due to the equal action of opposing forces.